Everything About Point of Sale Displays
Retail marketing is already an industry and this requires long years of experience and extensive knowledge that utilizes proven techniques. By being able to understand your customer’s pattern inside the store and knowing which in that trip touch points may be used in triggering emotional reaction, retailers are making the most of their layout.
Whether you believe it or not, a big number of stores nowadays depend mostly on point of sale display stands. This is to promote emotionally triggered impulse buying of customers. It is just that some works more effectively than the rest. Following is a quick overview of the 3 best POS display units that many marketers use in their stores.
FSDU – known also as Free Standing Display Units that are positioned around shops at the key areas in the customer’s journey. These are useful when you are promoting limited edition products or perhaps, short term offers. Mainly because it is free standing, setting it up is fairly easy likewise when you want to disassemble it when the promotion is finally over.
Usually, these are redesigned depending on the season or promo being run and ensure that it looks interesting in the eyes and exciting. It is positioned often to store where it can grab the most attention which is none other than the entrance.
CDU – it stands for Countertop Display Units and as what the name implies, it’s positioned on countertops to be able to encourage impulse purchases before the customer make a payment. It is integral that CDUs look unique and eye catching as the countertop is often small and is filled with various products that are all competing for attention.
The cutouts are used regularly and they have strong branding in order to alert customers to the product they impulsively buy such as chocolate bars and chewing gum.
Wobblers – these are widely used in big supermarkets and put on at just shelf level to trigger the impulse buying of customers. They can be offering inspiration or based and work well if you like to trigger an emotional response.
Well of course, there are many other forms of point of sale display items that retailers are using and they’re becoming more and more creative. Not only that, manufacturers think thoroughly on how they’re going to use and position it on their store since shoppers become savvier these days. Simply put, POS marketing is centered more on generating theatre within the store and at the same time, knowing what will push customers to buy such item; apart from that, the leading retailers of today are constantly thinking of new ways to optimize the display.